Philips eyes Shure and Etymotic users' ears

John Chan | Jul 17, 2008

First announced during CES earlier this year, Philips' new range of in-ear headphones have finally made their way over to Asia. From the way the company is describing these headphones, it seems to be targeting the mid to high end of the market, those who would spend a little bit more for an entry-level Shure or Etymotic pair of in-ears.

The S$99 SHE9800 model comes with three pairs of exchangeable earbuds just in case the default size doesn't fit the user. The pricier SHE9850 model costs S$179 and, aside from the earbuds, comes with memory foam sleeves which conform to the shape of the user's ears. It's not new, of course, but these have commonly been found bundled with really high-end in-ear headphones like those from Shure. Both models are available throughout Asia Pacific, so check out a store near you if you want one.

Filed under: Music & Play
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